the Team

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Beba rivera

Principal and Co-Founder

The token night owl, Beba always knows what the next step is. She’s the structure queen, an old-soul millennial known for spreadsheets, timelines and the occasional long email. An award-winning communications professional, Beba loves teamwork and fellow #bossladies that make sh*t happen.

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Elsa Mosquera Sterenberg

Principal and Co-Founder

Connectionist extraordinaire, Elsa carries not only the biggest heart, but also the best ideas. Well versed in the who’s who of the Latinx art world, she can put together a gallery opening, a concert, or a shindig in record time. A seasoned manager in the publishing and creative industries, Elsa knows that the key to success is making connections and working with each other. (Did we mention the hugs?).


Ana Colón

Manager, CROMA

With the most brilliant smile of the team, Ana is on top of every situation and will make sure every detail is taken care of. An expert at taming the bureaucracy, there's nothing she can't do. 

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Vicente Casellas

Creative Director

Vicente's the dude who can understand your vision in 3.5 seconds. He’s an art director, photographer, designer, sailor… you name it. His creative talent is only matched by his passion for family… and beer 😉.

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Pedro Reina-Pérez

Senior Consultant

Wordsmith (and occasional mixologist) Pedro can simultaneously cut and sow with one pen. With a deep knowledge of rituals and a calm and collected temper, he finds ways to elevate any experience while keeping our sanity in check.

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Ángela SÁnchez

Grants Specialist, Content Manager

Mother of two dragons and enchantress of all things written, is our in-house grants and proposals expert. A skilled translator and organizer, she can resolve any challenge with just her wit and charm.


Mónica Reina

Data Manager, Event Coordination

Organizer, student, and skincare expert, Mónica holds the key to our contact list and keeps our bar running. Jack of all trades, Monica can move through Boston with her eyes closed and walking backwards.

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Content Manager, Events Publications

A self-motivated communications expert, based in Atlanta, Cristina is a creative thinker and problem solver. She has an insatiable thirst for travel, and is the perfect wine and cheese companion.

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Karina Cruz


A top-notch communications student at Universidad Ana G. Méndez, Karina is a fast learner, a leader and a go-getter. Karina works with us from la isla del encanto, Puerto Rico. She’s also a radio host and sings her heart out in her free time.